Built for Singapore Property Agents

An Executive Assistant,
In Your Pocket.

PropPal scores your leads, summarises your clients, reminds you to follow up, and drafts your replies. Automatically.

JL
RT
SK
DN

Trusted by 50+ agents at ERA, PropNex, Huttons & more

โœฆ Leads ๐Ÿ“Š Analyze
All 6 Insights 3 ๐Ÿ”ฅ Hot 2 โญ Warm 2
RL
Rachel Lim
๐Ÿ”ฅ Hot Insights

Actively scheduling viewings for 3BR HDB in Bishan

DC
David Chen โ€” Orchard Condo
๐Ÿ”ฅ Hot Insights

Discussing pricing for 2BR condo at Riviere

AM
AMK 5-Room Enquiry ๐Ÿ˜€
โญ Warm Insights

Comparing HDB resale options in AMK and Bishan

SK
Sarah Koh โ€” EC Buyer
โญ Warm

Exploring EC options in Tampines

KT
Kevin Teo โ€” Jurong
โ„๏ธ Cold

Initial inquiry about landed property

Inbox
Leads
Follow-ups
Sync
๐Ÿ“‹ Follow-ups My Context
Draft Replies โ“˜ 2/20 generated today
Rachel Lim โ€” Bishan 3BR Hot

Client sent 2 messages about viewing Saturday

David Chen โ€” Riviere Hot

Sent price comparison request

AMK 5-Room Warm

Asked about units near AMK MRT

Sarah Koh โ€” EC Buyer Warm
Kevin Teo โ€” Jurong Cold
Inbox
Leads
Follow-ups
Sync
๐Ÿ  Rachel Lim โ€” Bishan 3BR
๐Ÿ”ฅ Hot Client is waiting ยท Sent 3 days ago
Last Thursday
Hi! I saw the 3BR at Blk 210 Bishan on PropertyGuru. Is it still available?
Hi Rachel! Yes it is. Would you like to arrange a viewing?
Yes please! This Saturday morning works for me
Great, confirmed for Sat 10am. I'll send you the address ๐Ÿ‘
Last Saturday
Thanks for showing us around! We really liked the unit. Can you check if the seller is flexible on price?
Sure! I'll speak to the seller and get back to you ๐Ÿ˜Š
Monday
Hi Rachel! The seller is open to negotiation. Are you still keen on the Bishan 3BR? Happy to arrange another viewing this weekend ๐Ÿ˜Š
Mon, 10:32 AM โœ“โœ“
โ— No reply for 3 days
Today
Draft Reply โ€” Rachel Lim
Based on conversation + your style
Hi Rachel! Quick update on the Bishan 3BR. The seller mentioned that another buyer has expressed interest in the unit. Just wanted to let you know in case you're still keen. Happy to help negotiate on your behalf if you'd like to move forward. Let me know! ๐Ÿ˜Š
Rachel Lim โ€” Bishan 3BR
Overview Client History
RL
Rachel Lim
Active Buyer
Positive
Budget $580Kโ€“$650K
Timeline Within 3 months
Sentiment Positive
Preferences
3-Bedroom High floor Near MRT HDB Resale
AI Summary

Young couple looking to upgrade from a 2-room to a 3-bedroom HDB in the Bishan area. Strong interest in units above 15th floor. Budget flexible up to $650K.

Key Insights
  • Strong buyer intent
  • Price-sensitive on per-sqft basis
  • Prefers morning viewings

What separates the top 10% isn't talent.
It's support.

Only a fraction of Singapore's 36,000+ agents can afford an executive assistant.
The rest do it all alone. Until now.

Meet your new EA.
For less than a kopi a day.

A human EA $3,000/month
vs
Your PropPal EA $30/month

Never takes MC. Never forgets a client. Always up to date.

Sound familiar?
PropPal's got it
"What did they say again?"
Every detail, remembered.
Scrambling before a meeting
Walk in briefed, every time.
"Who do I follow up with?"
PropPal tells you who, when, and why.
"How should I reply?"
AI drafts a reply in your voice. You just send.

Everything PropPal does for you

🔥 NEW

Lead Scoring

PropPal scores every lead as Hot, Warm, or Cold based on WhatsApp engagement. Updated nightly.

✏️ NEW

AI Draft Replies

Get a ready-to-send WhatsApp reply drafted in your tone of voice, based on the full conversation history.

📋 NEW

Smart Follow-ups

Know exactly who is waiting on you, who needs a nudge, and who has gone quiet. Sorted automatically.

👤

Client Intelligence

Budget, timeline, preferences, motivation, and financial picture. All extracted from your chats.

🏠

Property Matching

Properties mentioned in conversations are tracked with viewing status and AI alternatives.

🎯 NEW

My Context

Tell PropPal about your current listings and style. It drafts replies that sound like you.

See PropPal In Action

PropPal reads every WhatsApp conversation and organises everything for you, automatically.

โœฆ Leads ๐Ÿ“Š Analyze
All 6 Insights 3 ๐Ÿ”ฅ Hot 2 โญ Warm 2
RL
Rachel Lim
๐Ÿ”ฅ Hot Insights

Actively scheduling viewings for 3BR HDB in Bishan

DC
David Chen โ€” Orchard Condo
๐Ÿ”ฅ Hot Insights

Discussing pricing for 2BR condo at Riviere

AM
AMK 5-Room Enquiry ๐Ÿ˜€
โญ Warm Insights

Comparing HDB resale options in AMK and Bishan

SK
Sarah Koh โ€” EC Buyer
โญ Warm

Exploring EC options in Tampines

KT
Kevin Teo โ€” Jurong
โ„๏ธ Cold

Initial inquiry about landed property

Inbox
Leads
Follow-ups
Sync
๐Ÿ“‹ Follow-ups My Context
Draft Replies โ“˜ 2/20 generated today
Rachel Lim โ€” Bishan 3BR Hot

Client sent 2 messages about viewing Saturday

David Chen โ€” Riviere Hot

Sent price comparison request

AMK 5-Room Warm

Asked about units near AMK MRT

Sarah Koh โ€” EC Buyer Warm
Kevin Teo โ€” Jurong Cold
Inbox
Leads
Follow-ups
Sync
๐Ÿ  Rachel Lim โ€” Bishan 3BR
๐Ÿ”ฅ Hot Client is waiting ยท Sent 3 days ago
Last Thursday
Hi! I saw the 3BR at Blk 210 Bishan on PropertyGuru. Is it still available?
Hi Rachel! Yes it is. Would you like to arrange a viewing?
Yes please! This Saturday morning works for me
Great, confirmed for Sat 10am. I'll send you the address ๐Ÿ‘
Last Saturday
Thanks for showing us around! We really liked the unit. Can you check if the seller is flexible on price?
Sure! I'll speak to the seller and get back to you ๐Ÿ˜Š
Monday
Hi Rachel! The seller is open to negotiation. Are you still keen on the Bishan 3BR? Happy to arrange another viewing this weekend ๐Ÿ˜Š
Mon, 10:32 AM โœ“โœ“
โ— No reply for 3 days
Today
Draft Reply โ€” Rachel Lim
Based on conversation + your style
Hi Rachel! Quick update on the Bishan 3BR. The seller mentioned that another buyer has expressed interest in the unit. Just wanted to let you know in case you're still keen. Happy to help negotiate on your behalf if you'd like to move forward. Let me know! ๐Ÿ˜Š
Rachel Lim โ€” Bishan 3BR
Overview Client History
RL
Rachel Lim
Active Buyer
Positive
Budget $580Kโ€“$650K
Timeline Within 3 months
Sentiment Positive
Preferences
3-Bedroom High floor Near MRT HDB Resale
AI Summary

Young couple looking to upgrade from a 2-room to a 3-bedroom HDB in the Bishan area. Strong interest in units above 15th floor. Budget flexible up to $650K.

Key Insights
  • Strong buyer intent
  • Price-sensitive on per-sqft basis
  • Prefers morning viewings

Know your hottest leads

PropPal automatically identifies property-related conversations and scores them as Hot, Warm, or Cold. Filter by temperature, tap into any lead for full AI-generated insights.

  • Lead scoring runs nightly at 12:00 AM SGT
  • Filter by All, Insights, Hot, Warm, Cold
  • One-tap Analyze button for on-demand scoring
  • Archived leads section

Never miss a follow-up

PropPal tracks every lead and tells you exactly who needs attention. Five smart categories keep your pipeline organised.

  • Client is Waiting on You (1 hour+)
  • Follow Up Needed (3+ days)
  • Haven't Spoken To (30+ days)
  • Snooze with 7 duration options
  • Dismiss to clear your queue

Reply in seconds, not minutes

PropPal drafts a personalised WhatsApp reply based on the full conversation, your client's profile, and your writing style.

  • Drafted in your tone of voice
  • Based on conversation history and client insights
  • Regenerate for a fresh draft
  • Message sent to your client through the PropPal app

Every detail, organised

Tap into any lead for a complete profile. Three tabs give you everything you need.

  • Overview: AI summary and prioritised next steps
  • Client: Profile, financial picture (budget, loan, CPF), preferences, motivation, timeline
  • History: Chronological interaction timeline

Your Clients' Data, Protected.

We take data privacy seriously. Here is how PropPal keeps your client information safe.

Encrypted at Rest

Your data is encrypted at rest and protected by TLS/HTTPS in transit. We implement access controls and authentication measures to safeguard your information.

PDPA Compliant

PropPal is designed to comply with Singapore's Personal Data Protection Act. Your clients' personal data is handled responsibly.

You Stay in Control

Want to delete your data?

Just drop us a message at support@proppalcrm.com and we will take care of it. You can also disconnect your WhatsApp anytime from the app.

No Third-Party Sharing

Your data is never sold, shared, or used for advertising. PropPal exists to serve you, not advertisers.

Agents Who Switched to PropPal

★★★★★
"I used to spend 30 minutes every morning scrolling through WhatsApp trying to remember who I needed to follow up with. Now PropPal organises everything for me. I can see every client's history and next steps at a glance. I closed two extra deals this quarter just from better follow-ups."
AL
Senior Marketing Director
ERA
★★★★★
"The AI summary feature is a game-changer. Before a viewing, I just glance at the client profile and I know their budget, preferences, and exactly what we discussed last. My clients notice the difference and they appreciate the personal touch."
MH
Associate Group Director
PropNex
★★★★★
"I was sceptical at first because I have tried other CRMs and they all need too much manual work. PropPal is different. It works with WhatsApp directly so there is nothing extra to learn. Setup took me 3 minutes. I wish I had found this sooner."
JT
Team Leader
Huttons

Set Up in 5 Minutes.
No Tech Skills Needed.

1

Connect Your WhatsApp

Download PropPal and link your WhatsApp account. It takes under 2 minutes with a simple QR code scan.

2

PropPal Gets to Work

Your chats are instantly structured into client profiles with summaries, timelines, property matches, and next steps.

3

Follow Up and Close Deals

Use your organised leads, AI-drafted replies, and smart follow-ups to respond faster and close more deals.

A human EA: $3,000/month.
Your PropPal EA: $30/month.

One plan with everything you need. No hidden fees, no feature gates.

One extra deal closed pays for at least 10 years of PropPal.

Most Popular

PropPal Pro

SGD $39.90 /month
Start with a 7-day trial for just $0.50/day
  • Unlimited WhatsApp lead organisation
  • AI-powered lead scoring (Hot/Warm/Cold)
  • AI client summaries and insights
  • Smart follow-up recommendations
  • AI draft reply messages
  • Timeline and property tracking
  • Priority support via WhatsApp
Start 7-Day Trial for $3.50

Cancel anytime. No long-term contracts.

We're just getting started.
Grow with us.

Frequently Asked Questions

Yes, absolutely. Your data belongs to you and only you. We never share anything with agencies, team leaders, or third parties. All messages are encrypted at rest, and you can delete your data at any time. We are committed to meeting Singapore's PDPA standards.

PropPal isn't a CRM. We're your personal executive assistant. Traditional CRMs require you to manually log data, update records, and learn new systems. We do the opposite: we organise your WhatsApp chats, score your leads, draft replies in your voice, and handle the admin so you can focus on closing deals. Our mission is to give every property agent access to an EA, not just the top 10%.

Under 5 minutes. Download the app, scan a QR code to connect WhatsApp, and PropPal immediately begins organising your existing conversations into structured client profiles with timelines, property preferences, and suggested next steps.

No. PropPal is a personal EA tool. Your data is private to your account and is never shared with your agency, team leader, or any third party. You are in full control of who sees your information.

PropPal supports both individual and group chats. You choose which conversations to track. Group chats with clients, co-broke agents, or property discussion groups can all be organised into structured leads.

After your 7-day trial ($0.50/day), you can continue with the PropPal Pro plan at $39.90/month or $29.90/month on the annual plan. If you decide not to continue, your account will be paused but your data is kept for 30 days in case you change your mind. No pressure, no hard sell.

PropPal's AI is specifically trained for Singapore property conversations. It understands HDB, condo, landed property terminology, and local market context. Summaries, lead scores, follow-up recommendations, and draft replies are generated automatically for you to review and send.

PropPal uses AI to analyse your WhatsApp conversations and classify leads by engagement level. Hot leads are actively scheduling viewings and negotiating. Warm leads are asking questions and comparing options. Cold leads are casually browsing. Scores update nightly at 12:00 AM SGT, or you can tap Analyze anytime.

When a follow-up is due, PropPal drafts a personalised WhatsApp reply based on the full conversation history, your client's profile, and your writing style. You can regenerate for a fresh draft or send directly. The more you use PropPal, the better it matches your voice.

You got into property to close deals, not to drown in admin.

Let PropPal handle the rest. Try it for 7 days at $3.50 - we will personally set you up on WhatsApp.

+65

Our team will message you on WhatsApp within 24 hours to get you started.

Setup takes 5 minutes. Cancel anytime. No lock-in.